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Blog Posts by Tom Davenport

Previously I wrote about the fact that digital marketing activities are increasingly automated. Now I’d like to speculate a bit on what other marketing activities might be automated as well, and what this will all mean for the function.Some traditional,…
If software is eating the world, as Marc Andreesen famously noted in 2011, what does that mean for the world’s people? With companies from AstraZeneca (A to Z in one organization) to Ford to Santander declaring that they are technology…
A few months ago I heard and got excited about WindyGrid, a “situational awareness” system for the city of Chicago. According to this description, it’s a geographic information system that “presents a unified view of city operations—past and present—across a…
Marketing is becoming increasingly automated, and before long there may be little need for lights in the marketing department. Humans will still oversee these automated efforts, but there will probably be substantially fewer of them.It’s not that the goals of…
I’ve been hearing interesting rumors about a hot new tech services startup—on the East Coast for a change. In fact, it’s in Washington, D.C., and it’s financed by really deep pockets—the U.S. government budget. Your national government may have had…
When I think of the data economy, I usually focus on either online firms like Google and LinkedIn, or large, established companies like GE and Monsanto that have invested in data and analytics-based products and services for their customers. These…
After reading the interesting story about Edward Snowden in Wired, and I can’t quite figure out what I think of the man. He seems neither the patriot that James Bamford (not surprisingly, given his background) portrays him to be, nor…
“You have zero privacy anyway…Get over it.” That was the harsh 1999 comment by Scott McNealy, then CEO of Sun Microsystems, to a group of reporters and analysts.According to one account of the remark, many were shocked at his candor…
Last year I spoke at GE’s “Minds + Machines” event in Chicago. The event was both a product-oriented conference from a leading vendor in the emerging “industrial internet” category, and a fascinating example of how a big company like GE…