Marketing Attribution In A Post-Cookie World
Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many…
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Google has only delayed the inevitable – the end (of third-party cookies) is still coming. Despite Google announcing that it would stop tracking third-party cookies back in January 2020, many…
Data governance has often been looked upon as a burdensome but necessary hedge against legal or compliance issues, which we refer to as Data Governance 1.0 (DG1.0). In contrast, Data…
There are many wrong ways to drive data literacy and only one right way - in context. Data Literacy efforts are only effective when they enable people to actively use…
In this webinar, the third in a series on Racial Equality in Analytics, Tamara DaCosta, HR Director, Reporting and Analytics HQ at Turner Construction Company, Diya Wynn, Sr Practice Manager,…
A Community of Practice (CoP) enables individuals to come together to work towards a common goal. Why should you consider starting a CoP in your organization? To improve analytics activities…
After spending several years answering almost daily emails and telephone calls from business managers asking for staffing help and aiding fellow academics with their analytics teaching needs, Dr. Jennifer Priestley…
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