By Adam McElhinney, Nov 17, 2015
There are a number of parallels between analytics teams and software engineering teams. Specifically, they are each comprised of intelligent, highly educated people. They both write code, and work on difficult, often poorly defined problems. With these overlaps, it seemed that the “Joel Test” could be modified for similarly measuring the performance of analytics teams.
By Bill Franks, Nov 12, 2015
All-channel marketing is the easy way out. It is the path of least resistance that unfortunately way too many organizations go down. All-channel marketing is simply executing the same old marketing approaches through every possible channel. It isn’t using each channel for its strengths. It isn’t having different channels add unique value to the customer. It isn’t making the most of the new data and analytics that are available today with some of the newer channels.
By Thomas H. Davenport, Nov 10, 2015
The law is a profession based on rules, procedures, evidence, and precedent. It turns out that intelligent technologies are increasingly able to codify these decision criteria into automated and semi-automated systems.
By Greta Roberts, Nov 02, 2015
Whether you’re new to the concept of Predictive Workforce Analytics, or just brushing up, here are 12 essential rules to help Human Resources derive the most value from analytics.
By Daniel Magestro, Oct 20, 2015
We often trace turning points in our careers to single pieces of advice that resonate and stick, perhaps delivered in a few words by the right person with the right tone in the right moment. For me, one of those moments occurred in the bland office of my VP of marketing analytics in a prior company, and my approach to business analytics was forever improved.
By Thomas H. Davenport, Oct 13, 2015
While marketing automation will lead to some difficult changes in the nature and work of the function, it offers much potential for value. It can lead to better and more reliable decisions about how best to spend scarce marketing resources, and can lead to closer customer relationships that build brand equity and improve financial outcomes. For those marketers who can embrace the technology and the changes it brings, it will also lead to some exciting careers.
By Bill Franks, Oct 08, 2015
The Internet of Things (IoT) is a topic that is continuing to rise in buzz and interest. The IoT has been rapidly arriving around us whether we realize it or not. However, the sensor technology behind the IoT and the data it generates is outpacing our ability to consume, analyze, and drive value with it. This must change, and it certainly will in light of the focus that organizations are putting on analyzing IoT data.
By IIA Faculty, Oct 01, 2015
To recap our work for September 2015, check out the following summary of our publications and activities.
By Thomas H. Davenport, Sep 29, 2015
Software and technology are certainly eating the world these days. But the world will develop a massive case of indigestion if we don’t bring people along with this historic transformation.
By Rich Lanza, Sep 24, 2015
Back in 2014, the audit and fraud detection community set out to create a comprehensive list of key words or rather “bad phrases” that highlight potential issues in accounting data.