Research

Last week, IIA CEO Jack Phillips had the privilege to sit on a panel at the SAS Health Analytics Forum 2015, an event that brought together senior leaders from health care and life sciences for conversations about industry trends, and health analytics.

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On the Lighter Side…

By Jack Phillips, May 19, 2015

On the lighter side this week, I was reminded of how commonplace data and analytics have become among young generations.

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Data and, therefore, information, is valuable. I assume that anyone reading this will agree with that assertion. At the same time, any given piece of information may not be relevant or helpful for any specific purpose. In other words, information has value when placed in the right context.

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Supply Chain Planning is Garbage In Garbage Out

By Cheryl Wiebe, May 12, 2015

Lean manufacturing has been massively adopted over the last 10 years. Lean is driving attention to the notion of supply chain variability and accuracy of planning factors. But lean assumes your supply chain is infallible. Here’s how to incorporate analytics to improve supply chain planning.

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April 2015 Research Roundup

By IIA Faculty, Apr 30, 2015

It’s been another busy month at IIA, focused on world of analytics. Here’s a summary of the work that we’ve published in April 2015, and a look of what’s on our agenda next month.

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Valuing the Analytics Function

By Jack Phillips, Apr 28, 2015

Among the most common questions we get from analytics leaders is how to quantify the value of analytics to their enterprises. Should we approach it at the project level, or the analytics function/group level? Is there a standard formula or approach we should be using to identify and communicate the value of our program? What is the right mix of qualitative (narrative) and quantitative (ROI, metrics) measures? IIA is addressing this question for research clients this quarter in two unique ways: First, IIA’s Analytics Leadership Council (ALC) led by lead faculty member Keri Pearlson, identified this topic as…

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The fashionable gift among generous conference organizers these days is a wearable activity tracker. I’ve been given a Fitbit One (twice), a Fitbit Flex, a Shine, and a Withings Pulse. It’s good that I get a lot of them, because I lose or launder them often. Hint to other generous conference organizers: I’d like to try out a Nike Fuelband, a Jawbone Up, or a Fitbit Force.

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Many people are talking about Key Performance Indicators, Metrics, Analytics, and other indicators of performance. The importance of selecting the right metrics or “measures” as I prefer to call them, is critical as we all know that metrics drive behaviors. Rather then selecting a plethora of meaningless metrics, it is always better to focus on a critical few, and select them wisely. Here are a few guidelines I’ve encountered over the years that might help people think more about selecting and establishing metrics for your supply chain.

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NINE SIGNS YOUR COMPANY IS ANALYTICAL

By Kimberly Nevala, Apr 14, 2015

The post 10 Signs You Are Analytical exposed common traits demonstrated by the analytically inclined. The traits discussed also apply to larger organisms (otherwise known as companies). But keeping a multi-headed organism on track requires more than just an analytic mindset.

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The Perils Of Marketing Attribution

By Bill Franks, Apr 09, 2015

One of the hottest topics in analytics today is marketing attribution. Attribution, for those unfamiliar, is the process of assigning credit to various marketing efforts when a sale is generated. In the modern world, this is no easy task.

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