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Blog Posts: Plans & Programs

We always hear about the benefits of analytics done correctly and used well. What we don’t hear as often are the dire consequences of analytics done poorly and used inappropriately. There are occasions where people’s lives can literally be ruined…
At a “Competing on Business Analytics” event sponsored by SAS and Accenture in Chicago this week, Mike Haaf, former Food Lion SVP of Sales, Marketing, and Business Strategy, described a broad and successful program of analytical marketing and operations at…