Blog Posts by Jack Phillips

In the second installment exploring IIA’s Returned Business Value (RBV) framework, we take a closer look at calculating commercial value in analytics and AI.

Learn key value questions and scoring criteria when assessing the first pillar of the Returned Business Value (RBV) framework for analytics and AI: strategic alignment.

Read this article to learn about the power of retrospective ROI and making the case for win-win data strategies.

Explore how savvy analytics leaders are using lightweight A/B testing and portfolio thinking to build political capital, demonstrate value, and secure future investment.

Stop chasing downstream metrics. See how leading teams frame platform value as an enabler and get the business to tell the story with them.

Learn how leading analytics teams are using strategic bet-making to prioritize, fund, and operationalize AI use cases that deliver business value.

Learn how IIA’s Returned Business Value framework helps enterprise teams measure, communicate, and sustain impact—beyond traditional ROI.

What does progress in a federated analytics model look like? Learn how leading organizations define and track success in federation—beyond structure—to ensure speed, reuse, and insight actually scale.

Even well-designed federated models can lose momentum. Learn what goes wrong—and how to build the operational scaffolding needed to avoid failure, reversion, or wasted effort.