Blog Posts by Jack Phillips

Struggling to get the right data out of your digital products? Learn how to design for data from the start—so your insights don’t arrive late or broken.

The bedrock for analytics success is having a strong data strategy. This article explores IIA’s point of view about data challenges, AI hype, and how to clear a path forward.

Read this article for IIA’s five most significant insights from recent analytics maturity assessments and tailored recommendations to clients.

The second installment of our analytics operating model series explores IIA’s framework scorecard and an example of this evaluation in action.

In Part 1 of this series, we explore the benefits of a better analytics operating model and the components of IIA’s framework to map it.

Part 2 in our series on self-service programs gives practical steps on segmenting demand, creating behavioral incentives, and prioritizing projects for innovation.

Part 1 in our series on self-service programs demystifies the concept and lays the groundwork for adopting self-service analytics within the unique history, culture, and characteristics of your organization.

This article rounds out IIA’s framework on demand segmentation and gives you a scoring method for mapping change.

From demand patterns to advocacy, learn what critical dimensions you need to consider when segmenting demand and orient your team toward demand-driven supply, an ideal state for the enterprise.